After learning meditation in 1986 and becoming a vegetarian I soon had my first experience in the food industry on the streets of Johannesburg in South Africa. Street food carts had just become legal and I naively thought a vegetarian hot dog stand would be the biggest sensation in food. It wasn't... and after a few months, I sold the cart for less than I paid for it.
It served as a timely reminder that the real world does not always follow our dreams.

In the summer of 2016 at our meditation center in Wendelsheim in Rheinland Pfalz, we decided to transform a dysfunctional old bakery into a laboratory for producing this wonderful treat. One year later we started making ice cream by following the steps of an Italian company with many years of experience on the matter.

However, after 3 months the creative part in me became restless to abandon the beaten track to embrace a more innovative one.